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SAHARA & TRADE WIND SPREAD THEIR WINGS

Strike deal to work together

TORONTO - As part of its expansion drive and development of network partners, Air Sahara, India’s fastest growing and most innovative domestic airline, has appointed Trade Wind Associates Canada Inc. as its new General Sales Agent (GSA) in Canada.

A high-level team from Air Sahara was in Toronto recently to announce this partnership. Headed by the Chief Executive Officer, Uttam Kumar Bose, the team included Vice President – Corporate Strategy and Commercial, Alok Sharma; Vice President – Sales, K. Damodaran and General Manager, Marketing, Raman Mohan.

Their business partnership was formally announced at a party held at the Sheraton downtown with airline boss Bose welcoming Trade Wind Associates as “part of their family.”

Speaking on the occasion he said Air Sahara and Trade Wind would work together and grow together.

Uttam Kumar Bose said: “For us at Air Sahara the appointment of Trade Wind was a logical extension of our expansion thrust. With so many new destinations and connections we needed to work with a large professional organization in this part of the world and the credentials that Trade Wind Associates Canada Inc bring with them would in no uncertain terms provide the right impetus to our sales in Canada.”

Bose recounted Sahara’s achievement in the past 25 years and said his organization has made tremendous success and look forward to touching new heights.

Nilufer Mama said it’s a great occasion for her organization to celebrate the newest business partnership with an ever-growing airline – Sahara.

She assured Sahara officials that Trade Wind Associates would work hard to promote the airlines interest.

It may be mentioned here that over the last twelve months, Air Sahara has been on an aggressive fleet expansion drive and coupled with a range of unique innovations both on ground and onboard it has firmly established itself as India’s premier domestic carrier. Apart from its Boeing Fleet it is also the first airline in India to fly Regional Jets and has already inducted four of seven proposed Bombardier Canadian Regional 50 seater jets.

On this occasion the airline also launched the international version of its award-winning concept, Sixer for Economy Class and Super Sixer for Business Class. This initiative recently won the 2003 PATA Gold Award for marketing.

This special six coupon offer entitles passengers to travel on any six sectors on the Air Sahara network at a special prepaid price giving travellers the advantage of a single fare applicable on all sectors regardless of the actual published fare.

The offer starts at US $599 for Economy Class and US $799 for Business Class and these have a validity period of 90 days. Versions of 180 days and 360 days are also available. Both the Sixer and Super Sixer offers give the flexibility of more than one person utilizing the six coupons at any time and this would be of considerable advantage to families, groups and corporates.

Innovations both in the sky and ground have been key driving factors for the airline. Prominent amongst the onboard initiatives is a Bid and Win concept where passengers can bid for branded products at prices much lower than their retail prices, a buffet meal service on Business Class and individual headsets for channel music on the new generation Boeing Aircraft. On ground Air Sahara is the only carrier to have its own exclusive airport Business Lounges, a valet service for all passengers and a host of other customer oriented services.

In this regard, Alok Sharma said: “We are particularly very upbeat on our Sixer and Super Sixer offer and believe this product in particular will give a tremendous boost to people from here to be able to travel to more destinations while in India.”

CANADIAN ASIAN NEWS
JUNE-JULY 2003
STAFF WRITER

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