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AIR SAHARA, TRADE WINDS: A WINNING PARTNERSHIP

TORONTO - At a press conference at the Sheraton hotel in Toronto, Air Sahara announced Trade Wind Associates Canada Inc. as their General Sales Agent (GSA) for Canada.

Representing Air Sahara were Chief Executive Officer, Uttam Kumar Bose, Vice President, Corporate Strategy and Commercial, Alok Sharma, Vice President – Sales, K. Damodran and General Manager, Marketing Raman Mohan.

Nilufer Mama, President, Trade Wind Associates Canada Inc, extended a warm welcome to an event that she said “celebrated a partnership.”

Uttam Kumar Bose described the event as a “proud moment.” Keeping his address brief, he then handed over the stage to Alok Sharma for an audio visual presentation.

Over the last year, Air Sahara has been on an aggressive fleet expansion drive. One of India’s fastest growing airlines, it is known for innovations, both on the ground and on board.

On this occasion, the Air Sahara team also launched the international version of its award winning concept, Sixer and Super Sixer.

This special six coupon offer entitles passengers to travel on any six sectors on the Air Sahara network at a special prepaid price.

What’s more is that these offers give the flexibility of more than one person utilizing the six coupons at any time and this would be of considerable advantage to families, groups and feathers. Sixer and Super Sixer are definitely two more super reasons to fly Air Sahara.

Trade Wind Associates services all of Canada from their head office in Toronto and their Branch Office in Vancouver.

They are associated with some of the most reputed travel agents and travel associations and were also chosen as the GSA for SOTC World Famous Tours, India’s largest outbound tour operator.

As for their appointment as Air Sahara’s GSA, Uttam Kumar Bose says, “…this appointment was a logical extension of expansion thrust….the credentials that Trade Wind Associates Canada Inc. bring with them in no uncertain terms provides the right impetus to our sales in Canada.”

This partnership is definitely off to a flying start.

INDIA JOURNAL
JUNE 20, 2003
BY HARMEETA BHALLA

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